Writing AlimTalk templates + passing Kakao review

AlimTalk vs FriendTalk vs Brand Message

• AlimTalk — informational. No patient consent required. No advertising. Booking notices, payment confirmations, treatment guidance.
  • Pro: no need for the patient to add you as a friend — a phone number is enough to send
  • Con: promotional wording is prohibited
• FriendTalk — promotional. Only to friends who have added your channel. Free-form wording.
  • Pro: advertising is allowed
  • Con: only to patients who have added your channel as a friend
• Brand Message — promotional. Phone-number based. 24-hour window. Sending hours are restricted (08:00–20:50).

This guide focuses mainly on passing AlimTalk review.

Templates that pass (informational)

• Booking confirmation, change, and cancellation notices
• Payment completion and refund notices
• Treatment schedule and arrival notices
• Post-treatment care guidance (for specific patients)
• Test result notices (within the bounds of medical law)
• Membership tier and point change notices

Common thread: only the variables change while the body stays fixed, providing information the patient has clearly consented to.

Templates that get rejected

Promotional

• Discounts, events, promotions (→ use Brand Message)
• Explicit calls to action like “Book now”
• Listing prices (e.g. “treatment KRW 500,000”) — classified as advertising
• “Special price”, “Sale”, “This month only”, etc.

Medical law violations

• “100% safe”, “guaranteed results”, “no side effects”
• Comparative claims like “best in the world”, “first in the country”, “No. 1”
• Before-and-after treatment photos (text only — AlimTalk makes attaching photos difficult)

Formatting errors

• Not following the variable format — it must be #{변수명}
• Body exceeding 1,000 characters
• Excessive use of special characters (emoji are OK, but in moderation)

Medical law & medical-ad review cautions

The safe approach:

• AlimTalk should only provide information to patients who have already consented
• Separate promotional content into Brand Message (which needs separate medical-ad review approval)
• Completely avoid definitive claims about treatment effects or results
• Never put prices in AlimTalk (a payment receipt notice is OK — that is a notice of a transaction result)

Example templates

Booking confirmation

[#{병원명}] Your booking has been confirmed.

Patient: #{환자명}
Date/time: #{예약일시}
Doctor: #{의사명}
Location: #{지점주소}

Inquiries: #{전화번호}

Payment completed

[#{병원명}] Your payment has been completed.

Amount: #{결제금액}
Payment date: #{결제일시}
Receipt: #{영수증URL}

Inquiries: #{전화번호}

Booking reminder 1 day before

[#{병원명}] You have a booking tomorrow.

Date/time: #{예약일시}
Doctor: #{의사명}

What to bring:
- #{준비물1}
- #{준비물2}

Change/cancel: #{전화번호}

Post-treatment care guidance

[#{병원명}] Post-treatment guidance.

Treatment: #{시술명}
Treatment date: #{시술일}

Cautions:
- #{주의사항1}
- #{주의사항2}

Contact if you notice unusual symptoms: #{전화번호}

Variable format

Variables in a template are only allowed in the #{변수명} format. Variable names can be in Korean.

Variable naming rules

• Korean, Latin letters, numbers, and underscores are allowed
• No spaces (use _ instead)
• No reserved words — name them freely

BSP and Coauths CRM must use the same variable names

The body you register in the BSP console and the body you register in Coauths CRM must be completely identical. Mismatched variable names cause send failures.

Registration steps + review timeline

1. BSP console → Template management → Register template
2. Fill in the form:
   • Category: informational classification such as membership, payment, or booking
   • Title: for internal identification (no effect on review)
   • Body: see the examples above. Variables as #{변수명}
3. (Optional) Add a button — web link / phone call / add channel
4. Request review → BSP pre-review 0–1 days + Kakao main review 1–2 days → 1–2 business days in total
5. On approval, a templateCode is issued
6. On rejection, the reason is shown → fix it and resubmit

Frequently asked questions

Q. Can I register multiple templates at once?

Yes. You can register an unlimited number in the BSP console. Each template is reviewed separately, taking 1–2 days.

Q. Can I register English-language templates too?

Yes. If you have many international patients, register English/Chinese/Vietnamese templates.

Q. Can I edit the body after it passes review?

No edits allowed. Re-register as a new template and go through Kakao review again. If the body changes often, handle it with variables (e.g. instead of hard-coding the treatment name in the body, use #{시술명}).

Q. What's next?

1. The actual integration in the KakaoTalk connection guide — collecting the BSP API key + entering it into the CRM + registering templates